Right-wing network Newsmax has seen a notable rise in its ratings in the weeks since Tucker Carlson was ousted from Fox News, Nielsen data shows—even consistently challenging CNN—though the network could face a big challenge with upcoming defamation lawsuits like the one against Fox that resulted in a $787.5 million settlement.
According to Nielsen, the total number of viewers for Newsmax’s The Balance with Eric Bolling—which airs at 8 p.m. Eastern time, the same time slot as Carlson’s former show—shot up from 130,000 viewers on April 21, the date of Carlson’s final show, to 531,000 on April 24, the day Carlson was fired, and 562,000 viewers on April 25.
Fox’s ratings declined in the wake of Carlson’s ouster, going from 3.1 million tuning in to Carlson’s time slot on April 17 and 2.6 million for his final show, to 1.1 million by April 28.
Ratings for Bolling’s program have remained higher consistently since, along with Newsmax’s other primetime programming—the network’s Prime News program at 9 p.m. went up from 121,000 viewers on April 21 to 350,000 viewers on April 25 and 269,000 on May 5.
Newsmax surpassed CNN—which had been consistently third in the ratings after Fox and MSNBC—in total primetime viewers on May 12: Newsmax drew 467,000 viewers at 8 p.m. for Bolling versus 421,000 watching Anderson Cooper on CNN, and Newsmax’s programming at 9 p.m. and 10 p.m. was viewed by 68,000 and 34,000 more viewers, respectively, than programs at the same time on...
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