The NFL owners needed a wake up call. The never imagined one untimely text from a legendary head coach would result in a lawsuit.

Frustration and anger is mounting with black coaches. The NFL owners needed a wake up call. Then again, they never imagined an untimely text from a legendary head coach would result in a lawsuit and challenge to their hiring practices.

Black Coaches' Time To Fight Back

NFL Owners Exploit the Rooney Rule's Loopholes

The late Steelers owner Dan Rooney wasn't a whistleblower, but he knew it was time to blow the whistle on his fellow NFL owners.

Diversity and inclusion weren't integral to the NFL franchise owners' plans for hiring head coaches.

Someone had to address the cultural bias that existed in the NFL's professional workplaces. The dialogue was uncomfortable within the 2003 Workplace Diversity Committee, and its "Rooney Rule" proposal was adopted and is met with resistance until this day.

Several ownerships and families have changed since the NFL implemented Rooney's recommendations - but billionaires aren't billionaires for a reason. They can interpret a rule or law and discover loopholes. These loopholes in the hiring process became too significant for commissioner Roger Goodell, and the league. That's why incentives were given to teams in 2021 for "strengthening" the Rooney Rule.

What is the Rooney Rule?

Carefully read this statement from the NFL's website.

"In November 2020, team owners approved a proposal rewarding teams who developed...

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