What’s going on at Rennie?
Rennie, a prominent Vancouver real estate marketing and brokerage firm, has laid off 31 members of its head office team, representing more than 25% of its total staff.
- The cuts were confirmed in an email from President Greg Zayadi, who acknowledged the difficulty of the decision and the scale of change facing the industry.
- Zayadi cited wide-ranging disruptions — including geopolitical uncertainty, economic volatility, AI, and housing affordability — as forces “fundamentally reshaping” the real estate sector.
- The move, according to Rennie, is part of a broader strategy to “reimagine how we work” and build resilience in a volatile market.
“This is not about stepping bacl. It’s about building a stronger foundation… to grow with the market, industry and our communities,” Zayadi wrote to staff.
What’s driving the staff reductions?
The layoffs come as B.C.’s real estate market continues to cool, especially in the Lower Mainland:
- Home sales in the region fell 29.1% in April 2025, compard to the same month last year, per a recent Royal Bank of Canada report
- Slower project launches, hesitant buyers, and tighter financing conditions are pressuring marketing firms like Rennie that rely on development pipelines and pre-construction activity.
- Industry analysts say these kinds of cuts are becoming more common as firms recalibrate their staffing to align with market demand.
Outreach online
Zayadi said that since announcing the layoffs on LinkedIn, ...
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