A report from EDMO Ireland has found that his rhetoric, amplified by Elon Musk, normalised misinformation during his bid.
A MAJOR SHARE of Conor McGregor’s social media posts promoting his presidential ambitions on X contained false or misleading claims, according to a new report.
The analysis, published today by the European Digital Media Observatory (EDMO) Ireland and Dublin City University, looked at 127 campaign-related posts McGregor made between January 2025 and this month.
Researchers found that 58% of these posts misrepresented either the Irish constitution, the presidency, or Irish history.
The former UFC fighter began positioning himself as a candidate in March, promising to “save Ireland” and styling himself as a political outsider.
But his social media posts relating to his presidential campaign also quickly became a lightning rod for criticism from politicians and watchdogs.
McGregor’s presidential content was viewed more than 100 million times worldwide, boosted by appearances on international platforms including Tucker Carlson’s YouTube channel and Fox News.
In a post this morning, McGregor announced that he was dropping out of the presidential race.
Despite his bow out, McGregor’s false claims have normalised “fact-free and extremist ideas”, the report’s authors state.
They add that McGregor has pushed “narratives seeded by fringe media, amplified by celebrities with little political understanding, and broadcast at scale through the platform of the world’s...
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