• If you search ‘number one private tuitions near me,’ you would come across at least 10 ‘number one’ coaching classes in your locality
• Not only do these institutes claim to be number one, they have also started guaranteeing jobs and offering pedagogy teaching methods or promising 100% results in 10th or 12th grade.
• It is because of this rise in false claims that India’s advertising watchdog, the Advertising Standards Council of India has received more complaints from angry Indian parents and students.
• The education industry is the biggest violator of India’s advertising rules and regulations as it continues to dupe consumers with misleading claims.

Every second street corner has an ad for a Number One private tuition. A few others claim to have secured 100% results be it JEE, NEET and other professional exams.

These bold statements hit the weakest point of Indian parents who are keen on their children getting into ‘best’ institutes. If not lakhs, most parents shell out tens of thousands to these centres with such baseless claims.

It’s no surprise that India’s advertising watchdog, the Advertising Standards Council of India received the maximum complaints of misleading ads from educational institutions – both online and offline.

During the fiscal year 2021-22, ASCI received a total of 5,532 complaints of misleading advertisements. The education sector leads the list with 33% of the complaints received from enraged parents against edtech platforms, private education...

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