The flip of a coin sent the billionaire Done brothers in different directions. It was 1989, a few years after the Betfred founders Peter and Fred Done had decided to invest in a new business selling employment law and HR advice to small companies.
They knew the idea was sound because they had used the service to deal with a dispute at their chain of betting shops. But the HR business was failing and their 450,000 investment was at risk. The coin toss in Fred’s back garden decided which brother left the gambling business to sort out the mess. Peter lost.
Or did he? This year, Peninsula, the business he has led ever since that moment, has broken through 100 million in profits for the
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