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Saturday, October 24, 2026

Pitney Bowes Survey: More than Half of U.S. Has Started Holiday Shopping; Increased Gift Card Spending Will Extend Holiday Shipping into January - Business Wire

STAMFORD, Conn.--(BUSINESS WIRE)--Pitney Bowes, a global shipping and mailing company that provides technology, logistics, and financial services, today released new findings from its weekly BOXpoll consumer survey days before Black Friday / Cyber Monday (BFCM) weekend.

“Compared to last year, U.S. consumers are shopping earlier and plan to take greater advantage of Black Friday / Cyber Monday deals, ship more gifts to more loved ones, and increase spending on gift cards”

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“Compared to last year, U.S. consumers are shopping earlier and plan to take greater advantage of Black Friday / Cyber Monday deals, ship more gifts to more loved ones, and increase spending on gift cards,” said Vijay Ramachandran, VP Market Strategy for Global Ecommerce at Pitney Bowes.

Key trends heading into the heart of the holiday shopping season include:

  • More than 50% of US consumers have already started shopping for the holidays and those early shoppers have completed nearly half (46%) of their planned purchases.
  • 1 in 3 consumers plan to shop BFCM deals more this year vs. last year. Only 12% say they will shop BFCM deals less.
  • Black Friday has become an online-first shopping holiday with 78% of consumers planning to do their deal hunting online. – Morning Consult.
  • The majority of consumers expect BFCM deals to last all season long. – Morning Consult
  • Consumers will do most of their holiday shopping in the next three weeks, with 63% planning to finish online...


Read Full Story: https://www.businesswire.com/news/home/20211122006279/en/Pitney-Bowes-Survey-...