One of the highlights of 2021 has been the 2020 Olympics and Paralympics, which were the more welcome for the wait. For a world of accelerating climate change, the 2020 Olympics again focused heavily on sustainability. The Olympic torch was fuelled by hydrogen. The Olympic medals were made of recycled metals extracted from used electronics. The podiums constructed from recycled plastic. The beds in the athlete's village were cardboard, and apparently very sturdy! The promise of sustainability has been a core part of the Olympic tradition since at least the "green" and gold Olympics in Sydney in 2000 and where hosting rights were won in part because of the 'environmental matters' which underscored the host city bid. Not long after Sydney's successful bid in 1993, the International Olympic Committee adopted as its third tier, after sport and culture, environment and sustainability. The pursuit of these objectives now forms a core part of host city pitches. Brisbane's successful 2032 Summer Games bid had at its core financial and environmental sustainability and a promise of a 'climate positive' Games. And it's not just host cities who are pushing the mission of sustainability. Olympic sponsors too are keen to share their 'green' credentials, with Woolworths using its Olympic advertising blitz to promote its commitment to 100% green energy by 2025.
Sustainability claims
This focus on sustainability recognises the importance of a soft environmental footprint to consumers, and...
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