Social media posts claim dietary supplements can reverse memory loss and cognitive decline, citing a discovery of the "true cause" of Alzheimer's disease. This is false; researchers and health officials say no cure or single cause has been identified for Alzheimer's, and that supplements alleging otherwise are unregulated and may be harmful.

"Learn how to protect yourself against Alzheimer's and reverse other memory loss diseases — literally overnight – By doing nothing but this simple method that can be used by anyone!" says a blog post shared November 4, 2022 on Facebook. "This 100% natural solution, which reverses memory loss, has stunned doctors & got the attention of over 170,491 people to transform their lives."

The webpage links to a video promoting a supplement called Neurotinix, which supposedly contains probiotics and plant ingredients such as peppermint and strawberry. Similar posts on Facebook link to the same product, claiming it will "reverse memory loss" and "clear brain fog."

While there is considerable research ongoing on Alzheimer's and other forms of dementia, health experts say there is no known cure or primary cause.

"Scientists do not yet fully understand what causes Alzheimer’s disease. There likely is not a single cause but rather several factors that can affect each person differently," the US Centers for Disease Control and Prevention (CDC) says on its website.

The agency adds: "Medical management can improve quality of life for individuals...

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