President Lee Jae-myung stated on July 16 at the second policy briefing held at the presidential office that the Personal Information Protection Commission's (PIPC) massive fine imposition was not targeted at any specific company. The remark was an indirect rebuttal to Coupang's allegations of targeted sanctions after the PIPC levied its largest-ever fine against the e-commerce giant.
"Recently, the fine amounts have gone up, and there seem to be companies claiming, 'Is this targeting only me?'" Lee said during the briefing. "Regarding this, I would like you to clearly explain that the South Korean government's policy is to strengthen sanctions, and that this was done entirely according to the law and policy without any consideration of a specific company's characteristics."
PIPC Chairperson Song Kyung-hee responded, "The PIPC focuses on legal violations and imposes strict and fair dispositions regardless of country, company, or institution."
The PIPC recently imposed a record fine of 62.4681 billion won (approximately $42.1 million) and a penalty of 16.8 million won (approximately $11,328) on Coupang over a massive personal data breach. PIPC fines surged from 61.2 billion won (approximately $41.3 million) in 2024 to 167.8 billion won (approximately $113.1 million) last year, and reached 680.4 billion won (approximately $458.8 million) in the first half of this year alone — driven by the 624.7 billion won Coupang breach case and 36 billion won (approximately $24.3...
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