The tumultuous start to the Republican primary season, including a down-to-the-wire Senate race that divided conservatives in Pennsylvania on Tuesday, has shown how thoroughly Donald J. Trump has remade his party in his image — and the limits of his control over his creation.

In each of the most contentious primary races this month — including two closely watched contests next week in Alabama and Georgia — nearly every candidate has run a campaign modeled on the former president’s. Their websites and advertisements are filled with his images. They promote his policies, and many repeat his false claims about election fraud in 2020.

But Mr. Trump’s power over Republican voters has proved to be less commanding.

Candidates endorsed by Mr. Trump lost governor’s races in Idaho and Nebraska, and a House race in North Carolina. In Senate contests in Ohio (where his pick won earlier this month) and Pennsylvania (which remained too close to call Wednesday morning), roughly 70 percent of Republicans voted against his endorsement. In contests next week, his chosen candidates for Georgia governor and Alabama senator are trailing in polls.

Long known for being dialed into his voters, Mr. Trump increasingly appears to be chasing his supporters as much as marshaling them. Republican voters’ distrust of authority and appetite for hard-line politics — traits Mr. Trump once capitalized on — have worked against him. Some have come to see the president they elected to lead an insurgency as an...

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