Quince is looking to sidestep a proposed class action lawsuit accusing it of “defraud[ing] customers as to the value of thousands of … products sold on its website.” In a newly filed motion to dismiss, Quince – which nabbed a $10.1 billion valuation after following a funding round in March – is urging a California federal court to throw out claims that its “traditional retail” pricing scheme misleads consumers, arguing that the plaintiffs’ theory rests on unreasonable interpretations and unsupported assumptions.
The Background in Brief: Filed with the Northern District of California in November 2025, the case stems from purchases that the plaintiffs say they made on Quince’s website, where products are often listed alongside a higher “traditional retail” price and a corresponding savings percentage. Setting out consumer fraud, unfair competition, and deceptive practices claims under various state consumer protection statutes, the plaintiffs allege that the price comparisons create the false impression that consumers are receiving a meaningful discount – either from a prior price of the same Quince product or from directly comparable luxury goods.
Setting the stage in its April 2 motion to dismiss, as first reported by TFL, Quince pushes back on the plaintiffs’ claims that it misled consumers about the value of its products, arguing instead that its pricing, site experience, and shopping journey “provide transparent pricing and clear representations of value that any...
Carter alleges false claims after being linked to a Jane Doe lawsuit that initially named Sean “Diddy” Combs A federal judge has ordered that Shawn “Jay-Z” Carter’s lawsuit accusing a Jane Doe and ...