RNS Number : 5235K Trustpilot Group PLC 05 December 2025
Trustpilot rejects categorically false allegations by Grizzly Research
The Board of Trustpilot rejects categorically the allegations made in the report published by Grizzly Research. Their report contains factual inaccuracies and false claims, which were intended to adversely impact the company's share price. Trustpilot was not contacted for comment.
The report is built on a basic misunderstanding of Trustpilot's business model. It ignores publicly available information about our scale, policies, data, and enforcement, and makes a series of demonstrably false accusations, including:
It is false to claim that Trustpilot creates unsolicited review profiles to sell subscriptions. Over 97% of businesses on the platform do not pay for a subscription. Consumers and businesses create profiles for free. 70% of reviews on free profiles are 5 stars.
It is false to claim that fake reviews are managed differently for paying vs free businesses. All businesses - whether free or paid - must comply with the same Guidelines and are held to the same moderation principles.
It is false to claim that we have traded the integrity of reviews for revenue. We have c.200 people focused on ensuring trust and integrity across our platform and have removed 6.7m reviews from the platform so far this year. We have successfully brought lawsuits against bad actor businesses and review sellers.
We are considering all appropriate options in...
RNS Number : 5235K Trustpilot Group PLC 05 December 2025 Trustpilot rejects categorically false allegations by Grizzly Research The Board of Trustpilot rejects categorically the allegations made in...