Chinese authorities have launched a joint investigation into the operator of the health supplement brand YouthIt after media reports raised concerns over allegations related to false claims about product origin and misleading advertising.
The State Council's food safety office, the State Administration for Market Regulation, and the General Administration of Customs said they had instructed local regulators and customs authorities to verify the facts and crack down on illegal activities. The move follows reports alleging that some cross-border e-commerce products sold under the "imported" YouthIt brand involved false origin labeling and deceptive promotion.
According to the China Media Group, the brand's lutein supplements, marketed as Australian products, rank among the top imported lutein products on several e-commerce platforms. Some were shipped from bonded warehouses in Guangzhou, Guangdong province, and labeled as being made in Australia. The brand's full lutein line has reportedly sold more than 4 million bottles across the country.
The case drew wider attention after consumers questioned whether the products were genuinely imported. One consumer said an iron supplement purchased under the brand turned out to be domestically made. A product traceability screenshot shared online identified the manufacturer as a Chinese company based in Anhui province. The platform later responded that while the brand was Australian, the product itself was made in China.
Reports also...
Chinese authorities have launched a joint investigation into the operator of the health supplement brand YouthIt after media reports raised concerns over allegations related to false claims about p...