Google is reportedly building an all-new search engine amid increased competition from AI-driven rivals.
A report Sunday (April 16) by The New York Times says the tech giant was shocked last month to learn Samsung was considering replacing Google as the default search engine on its devices in favor of Microsoft’s Bing, which had recently added new artificial intelligence (AI) technology.
According to internal Google messages seen by the Times, Google’s response to the Samsung threat was “panic,” as the company’s contract with the Korean tech company was $3 billion per year.
Reached for comment by PYMNTS, a Google spokesperson said the company had been bringing AI to its search product for years.
“We’ve done so in a responsible and helpful way that maintains the high bar we set for delivering quality information,” the spokesperson said. “Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.”
The Times report says the new features, code-named “Magi,” are being tested and tweaked now, with a new search engine that would offer a much more personalized experience that attempts to anticipate users’ needs.
Sources tell the newspaper Google has been concerned about AI-powered rivals since OpenAI first demonstrated ChatGPT in November. Soon after, the sources said, Google launched a task force to start building AI products for its search division.
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