Artificial intelligence is already reshaping the online world (in a largely negative and shitty way), but one of YouTube’s biggest gear personalities says the latest development crosses an alarming new line. As it seems to do like, every single week.
“It was directly ripping me off”
Guitarist and content creator Rhett Shull has revealed that an AI-generated YouTube channel is now using his videos to create false content that uses his appearance, style and production while publishing misleading guitar content.
The channel in question – Guitar Gems with Chase – reportedly amassed more than 5,000 subscribers and over 600,000 views within a month, prompting concerns over how easily AI-generated creators can gain traction on the platform.
Shull first learned about the channel after being tagged in a social media post by The Bad Guitarist Podcast: “Okay, so last night I was on Instagram and I got tagged in a story by the Bad Guitarist Podcast. It says, ‘This week we take a look at an AI guitar YouTube channel that popped up in the last month and has over 5,000 subs, 600,000 views, and a ton of comments from unsuspecting viewers.'”
He continued: “This is an AI YouTube channel that is directly ripping me off in several different ways.”
In the video, an AI presenter appears in a set modeled after the backdrop Shull used between 2018 and 2021, wears clothing closely resembling outfits from his older videos and even showcases guitars and gear similar to those featured on his...
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