A new class action lawsuit alleges that SeaWorld Parks & Entertainment engaged in the unlawful practice of advertising in false and deceptive unsolicited commercial emails, or spam.
Plaintiff John Gay claims SeaWorld sent spam emails with misleading subject lines to consumers, in violation of Washington’s Commercial Electronic Mail Act (CEMA) and Consumer Protection Act.
Gay claims SeaWorld uses tricks and deceptive language in its email subject lines to influence consumer behavior.
For example, Gay says SeaWorld sent emails with the subject line “FINAL DAY to Save on Tickets as Low as $69.99!” on March 1, 2026, to create a sense of urgency and encourage consumers to purchase tickets. In reality, SeaWorld continued to offer tickets at the same price every day since March 1, 2026, according to the SeaWorld class action lawsuit.
“SeaWorld misrepresents the length of time sales will be offered by sending one or more emails stating in the subject line that a sale is being offered for a specific short period, when in fact, the sale lasts longer,” the SeaWorld class action says.
Gay claims SeaWorld’s emails violated Washington law because...
Who: Plaintiff John Gay filed a class action lawsuit against SeaWorld Parks & Entertainment Inc. Why: Gay claims SeaWorld sent emails that contained misleading subject lines to Washington r...