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Sunday, May 3, 2026

Sephora Angling for Dismissal in Lawsuit Over "Clean" Products - The Fashion Law

Sephora is looking to get the false advertising and breach of warranty lawsuit waged against it over its “Clean at Sephora” collection tossed out, alleging that while its marketing of the cosmetics is straightforward, the plaintiff is “intent on twisting words for litigation purposes to mean something other than what they say or are said to mean.” In the motion to dismiss that it filed with the U.S. District Court for the Northern District of New York on Feb. 2, Sephora claims that despite Plaintiff Lindsey Finster’s assertions to the contrary, “It is not plausible that reasonable consumers are or could be confused by the ‘Clean at Sephora’ program at issue in this case,” as by Finster’s own account, “the program is a model of transparency upon which Sephora tells consumers in plain terms exactly what they are and are not buying.”

The basis of this entire lawsuit, according to Sephora, is Finster’s contention that the “Clean at Sephora” phrase “does not mean what it says, but instead misleads consumers into believing that the products being sold have exclusively natural ingredients.” (For a bit of background: Finster asserted in her Nov. 2022 complaint that by advertising and selling cosmetics as “Clean’ – when no shortage of the products contain ingredients that are “inconsistent with how consumers understand” the term “clean,” the beauty retailer is engaging in false advertising and breaching warranties that it has made to consumers in connection with those products....



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