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Wednesday, August 6, 2025

S.E.S Bada faces backlash after promoting ‘false’ product: Issues apology online - Report - The Times of India

Bada, a member of the K-pop group S.E.S, has publicly apologized for promoting a wrinkle cream with false claims on a variety show. She expressed remorse for not properly researching the product and misleading viewers. Her agency acknowledged their failure to review the product thoroughly and clarified that an external company provided the script.

Bada from first generation K-pop group S.E.S recently shared a handwritten apology on her social media account. She shared how she promoted a product and made false claims for it to promote it to the public. The idol had appeared on a variety show where she had promoted a cream; however, was faced a lot of backlash for spreading false information.

Bada issues an apology statement

The singer’s apology statement started with, “I deeply apologise to everyone who was disappointed by this incident,” she wrote. “I will strive to act with greater responsibility moving forward”.She also shared how it was her fault for not researching and learning about the product more before promoting it. “It is shameful that I failed to do so and caused confusion among viewers by presenting inaccurate information. I sincerely apologise again”, she added.

What happened?

The idol had recently appeared on an online variety show called ‘Glamme’. She ended up promoting a wrinkle cream, and even publicly made claims about how she had seen the cream being used in Australia in order to sell it better to her customers. This claim, however, was proven as false...



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