The European Union has issued a stark warning to Chinese fast-fashion giant Shein, threatening the company with hefty fines for allegedly deceiving consumers and violating EU consumer protection laws.
The action follows a sweeping investigation led by the European Commission in coordination with national regulators in Belgium, France, Ireland, and the Netherlands, according to Reuters.
Shein, which has become a household name across Europe by selling low-cost fashion online, has been accused of manipulating prices, misleading customers, and failing to meet refund obligations.
The company has until 26 June to respond and propose remedies. If it fails to do so, it could face fines based on its annual turnover within EU member states, as per Reuters.
The European Commission has accused fast-fashion giant Shein of engaging in a series of deceptive practices that violate EU consumer protection laws.
According to Reuters, the Commission, in coordination with consumer rights watchdogs in Belgium, France, Ireland, and the Netherlands, found that Shein had consistently misled its customers through tactics that distort purchasing decisions and compromise transparency.
At the core of the allegations is Shein’s pricing strategy. The company is reportedly accused of promoting fake discounts by artificially inflating the original prices of items to exaggerate the size of savings during sales.
Additionally, Shein has been reportedly found to manufacture...
The nonprofit is accused of causing a third-party lab to submit excessive drug tests for reimbursement between July 2018 and June 2021, officials said. PORTLAND, Maine — The Opportunity Alliance ha...