Silk falsely advertises one of its creamers as containing 4 grams of protein, when you would need to consume four servings to get that amount of protein in a sitting, a new class action lawsuit alleges.
Plaintiff Heidi Wollerman filed the class action lawsuit against Silk Operating Company LLC Aug. 23 in a Colorado federal court, alleging violations of state and federal consumer laws.
Silk Operating Company LLC makes and sells a Salted Caramel Almond Creamer under the Silk brand with marketing highlighting “4g Protein.”
Wollerman said Silk markets the product to consumers seeking protein from dairy alternative beverages. She says, based on the marketing, consumers will expect that “4g Protein” refers to the protein content they will receive from one serving.
“However, the Nutrition Facts reveals the standard serving size is 1 tablespoon or 15 mL, which provides 1g of protein.”
Nutrient content claims are regulated by the Food and Drug Administration (FDA) to prevent consumers from being deceived by the numerous ways companies can use numbers to sell their products, Wollerman says.
The FDA requires that nutrient content claims are based on...
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