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SINGAPORE, Oct 6 — A Facebook post which called a S$2,300 (RM7,938) advertising proposal by food website Sethlui.com to be featured in a food recommendation article a scam is “patently false”, said the online publication today.
On Wednesday, a Facebook user called Yang Charlene Yan said that she was “pretty shocked” to receive an email proposal from Sethlui.com with the said price package in order to be part of a “Best place to eat in Everton Park” article.
Sethlui.com is an online publication formed in 2013 that curates food and lifestyle content across Singapore and South-east Asia.
“Like what happened to actual research, trying then putting in your true recommendations?” wrote Yang.
“Now they just ask for money, content and pictures to be provided and you buy yourself a random spot on the article, disguised as genuine article instead of disclosing as a paid ad.
“Just incredulous,” wrote Yang, who added a hashtag #itsascam in her post.
It is not clear what kind of food and beverage (F&B) business Yang runs or owns. She declined to comment when contacted by TODAY.
Based on a screenshot of the email sent by a Sethlui.com staff, the advertising package includes a listicle feature with accompanying text and photos. It covers a listing period of minimally a year and social media boosting cost.
In a statement on its Facebook page today to address Yang’s post,...
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