A new class action lawsuit alleges Skechers uses fake reference prices to mislead consumers into thinking they are getting a discount on its products.
Plaintiff Susan Colby claims Skechers falsely advertised its products as being on sale for a discounted price when, in fact, the company charged the regular price.
Colby wants to represent a nationwide class and California subclass of consumers who purchased a falsely discounted product on Skechers’ website.
Even though Skechers’ false pricing scheme is pervasive on its website, “not every advertised sale is in fact false”, the lawsuit claims, and therefore, it is difficult for customers to know which sales are false and which are true.
Colby argues Skechers’ alleged false pricing scheme “inflated” the true market value of the products she purchased.
Colby claims Skechers is guilty of fraud, breach of contract, negligent misrepresentation, unjust enrichment and violating California’s Consumer Legal Remedies Act, False Advertising Law and Unfair Competition Law.
Colby argues Skechers advertised “perpetual or near perpetual discounts” on many of its products, allegedly offering...
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