A new federal lawsuit was filed today against Beyond Meat and its CEO Ethan Brown alleging false advertising and unfair competition.
LOS ANGELES, June 02, 2022--(BUSINESS WIRE)--A new federal lawsuit was filed today against Beyond Meat and its CEO Ethan Brown alleging false advertising and unfair competition. The suit, filed in the Central District of California, claims that Beyond Meat overstates the protein value of its products by up to 30% and has falsely represented that its products are free from "synthetic" ingredients.
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Beyond Meat "No Synthetic Ingredients." Lawsuit (Graphic: Business Wire)
The lawsuit was filed on behalf of Don Lee Farms, a leading plant-based and meat protein manufacturer for national food brands and previously the exclusive supplier of the Beyond Burger and Beyond Meat products.
The suit alleges that Beyond Meat’s false claims "are central to Beyond’s pitch to customers, business partners, retailers, and investors." The complaint quotes Ethan Brown as stating that Beyond Meat’s "commitment to all natural" is at the very "core of [their] company," but goes on to allege that "Beyond Meat’s Beyond Burgers contain ‘methylcellulose’" – an ingredient that the scientific literature recognizes "does not occur naturally and is synthetically produced."
The complaint also attaches testing results "conducted by an internationally...
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