PHOTO: COMPETITION AND CONSUMER COMMISSION OF SINGAPORE
SINGAPORE – Local water filter company AOX has made claims in its marketing materials that were found to be false and misleading by the Competition and Consumer Commission of Singapore (CCS).
Investigations revealed that the company had misused CCS’ logo in its physical retail outlets alongside a statement falsely claiming that the consumer watchdog had verified its findings.
“This statement was false and misleading; CCS had not verified any of the findings claimed by AOX,” the regulator said in a statement on March 31.
It added that the misuse of its logo is both an unfair trade practice and an offence.
The water filter company has admitted to committing the violation, and agreed to stop using CCS’ logo and refrain from engaging in any unfair trade practices. It will also issue a clarification on its website and in its physical stores, CCS said.
Said CCS chief executive Alvin Koh: “We take a firm stance against misleading marketing practices. CCS does not accredit businesses and did not review or verify AOX’s findings as claimed in this case.
“Representations that CCS has verified any product-related claims when this was not done is an unfair trade practice as it misleads consumers. Businesses should not, in marketing their products or services, misuse CCS’ logo.”
Cases of unfair trade practices can be reported to the Consumers Association of Singapore on 6277-5100, or at https://crdcomplaints.azurewebsites.net
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PHOTO: COMPETITION AND CONSUMER COMMISSION OF SINGAPORE SINGAPORE – Local water filter company AOX has made claims in its marketing materials that were found to be false and misleading by the Comp...