From professional sports teams to athletes and from colleges/universities to corporate sponsors of collegiate athletes, our firm understands the nuances related to the industry and stays abreast of continual developments. We build cross-functional teams that provide support based upon specific experience related to transactions, developments, disputes and entity formations.
Our multi-faceted representation allows us to provide legal counsel that benefits from diverse perspectives. We often represent the following parties:
Corporate Sponsors and NIL
We regularly advise companies and organizations in structuring and implementing sponsorship deals, licensing contracts, marketing campaigns and other promotional activities in compliance with the statutory and regulatory obligations.
In addition, businesses are now able to contract with student athletes to help promote products, services and brands through athletes’ name, image, and likeness (NIL). NIL laws prohibit institutions from interfering with a student athlete’s ability to earn compensation for those business partnerships. We provide guidance to businesses interested in contracting with individual athletes or collegiate teams. We understand and provide guidance regarding the NCAA regulations in addition to the state- and institution-specific restrictions that can cause risk to an organization and student-athlete.
Professional Sports Organizations
Valued at over $500 billion, the sports industry is indeed big business....
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