AMV BBDO, one of the UK’s best-known creative agencies, faces the very first step of an employment tribunal today from a former staff member who says she was discriminated against for speaking out against greenwashing.
A UK employment tribunal will today begin to hear the case of Polina Zabrodskaya, a former creative director at AMV BBDO, who claims “harassment and discrimination” for speaking against contentious sustainability claims from clients. The case, years in the making, will commence with a preliminary hearing where the judge will deliberate on whether the case goes forward, the first step in any employment tribunal action. It is typically conducted over telephone. If the case goes forward, it would likely take some time unless a settlement is agreed upon during the process.
In the words of Lawrence Davies of Equal Justice, Zabrodskaya’s solicitor: “This is likely the most significant climate and environmental sustainability whistleblower tribunal claim to date, exposing the critical issues that many global corporations ignore or greenwash.”
Offering an unusual amount of openness on her case, Zabrodskaya aired her side on LinkedIn and in The Drum today. Her allegations, first reported by the Financial Times, cut to the heart of one of advertising’s most uncomfortable tensions: what happens when conscience clashes with commerce?
The Clean Energy Regulator (CER) has confirmed that a New South Wales man has been convicted and fined after pleading guilty to multiple offences relating to fraudulent claims under the Small-scal...