Minneapolis – Today, PETA sent an urgent letter to Target Chief Supply Chain & Logistics Officer Gretchen McCarthy, alerting the locally headquartered company to damning photos and video footage provided by a whistleblower who reports that Farmer Focus—also known as Shenandoah Valley Organic, a supplier to Target stores—mutilated, drowned, and pulled the heads off live chickens while the company markets its products as “humane” and “animal welfare certified.”
PETA is calling on Target to reconsider its ties to the company—and to reexamine its sales of all other meat, eggs, and dairy with deceptive “humane” labels—in light of the extreme, systemic abuse alleged by the industry insider, including that chickens’ wings were bruised, broken, and dislocated as a result of being “slammed” in cage trays during transport. The whistleblower also reported that when shackled, the birds struggled frantically to escape, causing many to be slashed on their faces and bodies by an automated blade; birds were plunged into a faulty, overfilled electrical “stunning bath,” where some slowly drowned; and many were still alert when their heads were pulled off.
Farmer Focus is “defrauding” consumers who pay higher prices for its products because of its bogus “traceable, sustainable, and humane” labels, according to the whistleblower, who noted that the company “consistently and knowingly” placed incorrect farm identification codes—part of its supposed traceability program—on its products.
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