Target, Walmart shelf pricing class action lawsuits overview:

• Who: Yoram Kahn filed separate class action lawsuits against Walmart, Inc. and Target Corporation.
• Why: Khan claims Walmart and Target use false and misleading shelf pricing which misrepresents the amount a consumer will actually have to pay for the merchandise at checkout.
• Where: The class action lawsuits were filed in Illinois federal court.

See Walmart and Target place false and misleading advertisements on price displays and shelf signs, a pair of new class action lawsuits allege.

Plaintiff Yoram Kahn claims in separate class action lawsuits that Walmart and Target use what is known as shelf pricing that “frequently misrepresents the prices consumers are charged at the point of sale.”

Kahn argues Walmart and Target’s alleged price misrepresentations cause consumers to “fall victim to a classic ‘bait and switch,’” and “unknowingly overpay” Walmart and Target “a higher price for the falsely-advertised merchandise at checkout.”

“Consumers reasonably rely on Shelf Pricing to make informed purchasing decisions, and reasonably expect to pay the advertised Shelf Price when they reach the checkout,” states the Walmart class action and Target class action.

Kahn wants to represent a nationwide Class and Illinois subclass of consumers who have purchased merchandise from Walmart and/or Target and who paid a higher price than what was the advertised shelf price.

Merchandise affected by allegedly false and...

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