CLAIM: Target’s Pride collection features a bathing suit for kids that is labeled “tuck-friendly.”
AP’S ASSESSMENT: False. The “tuck-friendly” swimsuits are only offered in adult sizes, according to a spokesperson for the company and Target’s website. Kids’ swimsuits in the collection do not feature this label.
THE FACTS: Target’s seasonal collection of clothes for Pride month collection has been the subject of several misleading videos in recent weeks, with social media users claiming the retailer is selling “tuck-friendly” bathing suits designed for kids or in kids’ sizes.
Many of the posts criticizing Target have also urged people to boycott the company, following similar threats and transphobic commentary from conservative social media personalities towards brands including Bud Light and Nike over promotional campaigns featuring transgender people.
Posts criticizing Target shared photos or videos of either a one-piece swimsuit with a bright pink, orange, green and blue colorblock pattern, or black swim bottoms with colorful line stitches. Both feature a circular tag that reads, “Tuck-Friendly Construction,” and “Extra Crotch Coverage.”
“Did you know @Target also sells ‘tuck-friendly’ bathing suits for children in the Pride section? Well now you do,” reads one post sharing a photo of the tag on Twitter. The post has received more than 4,000 likes.
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