Texas has a well-deserved reputation for spicy sauces, but one famous brand is made in North Carolina.
LOS ANGELES — Texas Pete hot sauce isn't made in Texas — and a California man is suing over it.
When Phillip White bought a $3 bottle of the famous sauce last year, he thought it was made in Texas, a complaint filed Sept. 12 in Los Angeles federal court says. Multiple outlets quoted the complaint and a copy was posted online by consumer nonprofit Truth in Advertising.
The class action lawsuit, filed on White's behalf by The Clarkson Law Firm, alleges that the makers of Texas Pete "knowingly and intentionally (capitalize) on consumers’ desire to partake in the culture and authentic cuisine of one of the most prideful states in America" through "false marketing and labeling."
It alleges White would not have bought the product, or at least paid as much, if he knew it wasn't made in Texas.
Texas Pete has long been manufactured in Winston-Salem, North Carolina, the company's website says.
The company that owns Texas Pete, T.W. Garner Food Co., says on the website that the Garner family chose the name back in 1929. A marketing advisor suggested "Mexican Joe," but founder Sam Garner wanted "an American name."
"Sam suggested they move across the border to Texas, which also had a reputation for spicy cuisine," the website reads. "Then he glanced at son Harold, whose nickname was “Pete” and the Texas Pete cowboy was born."
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