What would you do for a chance at FIVE MILLION DOLLARS? Mr. Beast wants to know.
Mr. Beast is a YouTuber known for his extravagant stunt videos and philanthropy, often promising extreme rewards for the completion of outrageous tasks. Since rising to prominence in 2017, he has grown the largest YouTube following of any content creator, with over 381 million subscribers. He makes money by spending money, sometimes giving away millions of dollars in videos bankrolled by corporate sponsorships. These provocative videos, like “Face Your Biggest Fear to Win $800,000” and “Survive 100 Days in Nuclear Bunker, Win $500,000,” invariably ask a central question: what would you be willing to do for this much money?
Beast Games is his new reality TV show on Amazon Prime Video, a 10-episode game show where 1,000 people vie for a chance at winning $5 million. It’s Squid Games, bastardized—an American Dream, refreshed for an American audience.
Episode 1. Mr. Beast is standing on a stack of cash and dropping screaming, eliminated competitors through actual trapdoors in the floor.
Gruesome? Yes. Mesmerizing? Also, yes. Yet underlying the garish aesthetics and the projection of monumental wealth, is a fascinating expression of labor management relations. Because Beast Games isn’t just any other game show. Beast Games is the ultimate manifestation of corporate power, headed by one supreme quasi-oligarch-cum-billionaire-cum-corporate-manager, Mr. Beast himself.
In Beast Games, Mr. Beast uses...
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