On July 17, 2023, The Givers denied that Ahn Sung Il had been the one to cancel the filming of the music video for Barbie’s OST by FIFTY FIFTY. Previously, ATTRAKT had claimed that Ahn Sung Il canceled the music video project without the approval of ATTRAKT’s CEO, Jeon Hong Jun.
The Givers released Kakao Talk chat logs that revealed that Jeon Hong Jun had suggested the music video filming be canceled. He also asked Ahn Sung Il to agree to hush it up. The Givers claims that Jeon Hong Jun had received a proof of contents legal notification from FIFTY FIFTY on June 19, but asked Ahn Sung Il to try to persuade the members to proceed with filming. The next day, on June 20, Jeon Hong Jun allegedly notified Ahn Sung Il that the music video project would be halted. Here, Jeon Hong Jun allegedly hid the fact that he received a proof of contents from Warner Music Korea as well.
Recently, ATTRAKT CEO Jeon Hong Jun claimed that The Givers’ CEO Ahn Sung Ilarbitrarily carried out and canceled the Barbie OST “Barbie Dreams” MV project without his approval. However, CEO Jeon Hong Jun directly approved the filming of “Barbie Dreams” and made false claims even though he ordered the cancellation midway during the project.
It is extremely unusual for a global music video project to be canceled midway. This is because many partners collaborate and a lot of money is invested, which inevitably causes enormous damage. CEO Jeon Hong Jun forced CEO Ahn Sung Il to lie to the related companies and...
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