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Thursday, April 23, 2026

The New Brewer | Sales & Marketing Issue - Brewers Association

Sales & Marketing Issue

Marketing on a Budget

Marketing with limited resources allows brewers to be creative. Like crafting a classic Pilsner, there are no trendy hops, specialty malts, or adjuncts to hide behind.

Sales & Marketing Issue

Featured Stories

Tips on Tips

Jon Hyman

No employment law is more misunderstood and misapplied by employers than the Fair Labor Standards Act (FLSA), the federal wage and hour law.

Crisp and Refreshing

Greg Kitsock

Craft brewers are treading on turf that used to belong to the big national brewers. It's not unusual to step into a taproom today and see several lighter lager styles on the menu.

Creative Spaces

Cyrena Nouzille

Beer and art go hand in hand, but your brewery's space might not necessarily reflect that. Have you ever wondered how you can find the time to make your brewery more "artsy?"

The Changing Landscape of Beer Festivals

Gabe Toth

Beer festivals around the country continue to face headwinds, with a variety of factors reducing demand and turnout for events that were once taken for granted.

Brewing Change

Colleen C. Myles

Brewers and breweries are increasingly prominent social actors who operate in complex and political ways, serving as community, environmental, and social resource partners.

A Note From the Editor

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from...



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