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Monday, October 20, 2025

The Truth Behind Weight Loss Ads - Federal Trade Commission (.gov)

It would be nice if you could lose weight simply by taking a pill, wearing a patch, or rubbing in a cream, but claims that you can lose weight without changing your habits just aren’t true. And some of these products could even hurt your health. Learn to recognize false claims in weight loss ads and false online stories about weight loss products.

Spot False Promises

Dishonest advertisers will say just about anything to get you to buy their weight loss products. Here are some of the false promises you’ll often see in weight loss ads:

  • Lose weight without dieting or exercising. (You won’t.)
  • You don’t have to watch what you eat to lose weight. (You do.)
  • If you use this product, you’ll lose weight permanently. (Wrong.)
  • To lose weight, all you have to do is take this pill. (Not true.)
  • You can lose 30 pounds in 30 days. (Nope.)
  • This product works for everyone. (It doesn’t.)
  • Lose weight with this patch or cream. (You can’t.)

Here’s the truth:

  • Any promise of miraculous weight loss is simply untrue.
  • There’s no magic way to lose weight without a sensible diet and regular exercise.
  • No product will let you eat all the food you want and still lose weight.
  • Permanent weight loss requires permanent lifestyle changes, so don’t trust any product that promises once-and-for-all results.
  • FDA-approved fat-absorption blockers or appetite suppressants won’t...


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