Plaintiffs against Bath & Body Works, LLC allege published data “prove that hyaluronic acid attracts and retains only a fraction of its weight in water from the atmosphere,” rendering claims on the back panel of the iconic retailer’s Hyaluronic Acid products false and misleading.
Bath & Body Works, LLC is defending a class action in California federal court over packaging claims on its Hyaluronic Acid product range after successfully dismissing some, but not all, plaintiff allegations in July.
Initiated in July 2021 by plaintiffs Carmen Perez and Andrea Brooks on behalf of a proposed California class of consumers, the suit concerns benefit claims attached to B&BW Hyaluronic Acid Hydrating Body Cream, Hand Cream, Body Wash, Body Gel, and Hyaluronic Acid Mineral Body Polish.
According to the plaintiffs, who cite violations of common law and California consumer protection statutes, “To increase their sales, Defendants trick consumers by making false claims about the capabilities of their products. Defendants do not disclose to consumers that their products are scientifically incapable of achieving the promised results.”
“Hyaluronic Acid attracts and retains up to 1,000x its weight in water to make skin look smoother and more supple.” – B&BW’s remaining problematic packaging claim following 14 July dismissal order
On 14 July, US district judge Beth Labson Freeman narrowed those defendants to defendant, determining that the plaintiffs did not...
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