(Bloomberg) -- Since Meta Platforms Inc. launched Threads on Wednesday, millions of users have joined the new social platform that promises “positive, productive conversations” — an apparent swipe at the divisive rhetoric that is common on Twitter and other sites.
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That promise will be more difficult to keep as the app’s popularity grows — it’s so far drawn 70 million users. That early adopter list includes some connected to the spread of misinformation, disinformation and hate speech on other sites, according to checks by Bloomberg, confirmed by independent researchers.
Already, some of those users are testing the limits of the new app, making false claims about elections, casting doubts on vaccine safety and hurling slurs at the LGBTQ+ community.
“We’re already seeing plenty of high-profile accounts that have been known to spread harmful and misleading content,” says Melanie Smith, head of research for the Institute for Strategic Dialogue’s US arm.
Among the new user accounts on Threads: Jack Posobiec, a far-right journalist who has espoused anti-Semitic and white supremacist views; Tim Pool, a YouTube commentator who has been accused of spreading...
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