A Detroit Tigers employee for nearly two decades did what he thought the organization wanted.
In September 2025, after The Athletic reported that eight men employed by either the Tigers’ parent company or their broadcast partners were accused of misconduct over a two-year stretch, Ryan Gustafson, the president and CEO of Ilitch Sports and Entertainment (IS+E), defended the organization while encouraging transparency and accountability. In an email to employees, Gustafson said he was “grateful” to those who shared their experiences and “your courage helps make our workplace culture better, safer, and more welcoming for all.”
So on Feb. 9, the longtime Tigers employee sent an email to a supervisor, detailing over roughly 2,000 words why he believed interim vice president of game presentation and fan experience Matt Coy was eroding morale, creating conflicts and making some employees feel uncomfortable.
Since January 2025, Coy had also served as VP of experience for a company called Cuento, a marketing agency IS+E and other MLB teams pay for consulting services. IS+E pays Cuento a monthly retainer for work in three departments — game presentation, marketing and video production for both the Tigers and the NHL’s Detroit Red Wings.
“My primary concern is the involvement of Matt Coy and Cuento,” the longtime employee wrote in the email. “(Coy) has consistently shown a lack of professionalism and leadership, lack of respect for others, has eroded all teamwork and collaboration,...
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