TikTok on Wednesday unveiled a strategy for fighting misinformation ahead of the midterm elections, including a ban on paid political content from influencers, after Facebook and Twitter also outlined a series of steps to prepare for the November election after facing a barrage of criticisms for fueling the spread of false information during previous elections.
TikTok will launch an Elections Center this week to “connect people” with “authoritative information” about voting in more than 45 languages, which the company will link to through labels, TikTok’s Head of Safety Eric Han wrote in a blog post.
TikTok is reinforcing its 2019 ban on paid political advertising to include paid content from influencers as well, after challenges arose during the 2020 election educating influences on that rule, Han said.
The plans come a day after Facebook’s parent company Meta briefly shared some of its preparations for the election, including banning “political, electoral and social issue ads” the week before voting starts November 8, as it did in 2020.
Twitter last week, meanwhile, said it would reinforce its “Civic Integrity Policy” it launched in 2020, which includes not recommending or amplifying “harmful” and “misleading” information, and will create new labels for this content, including links to credible information.
TikTok’s new strategy comes three days after the New York Times reported the platform has the potential to become an “incubator” of false...
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