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Tuesday, September 15, 2026

Trail Magic: Social Media and Employment Agreement Live Action ... - JD Supra

Three Ward and Smith attorneys shared insights on the legal implications businesses should consider when entering into a promotional contract with a social media influencer.

During the discussion, the attorneys covered topics such as independent contractor/employee classifications, drug screening in the workplace, permissible and impermissible actions with student-athlete endorsements, and the legal ramifications of posting on social media.

The session — Trail Magic: Social Media and Employment Agreement LARP — used the firm’s signature live-action role-playing (LARPing) technique to guide participants through the nuances of a hypothetical social media and employment agreement with Rylee, a fictional influencer with Instagram followers totaling more than 36,000, all of whom follow her journey around the nation while living in a van and posting under #vanlife.

The discussion was led by labor and employment attorney Avery Locklear and featured insights from Erica Rogers, an intellectual property attorney who leads the firm’s Name, Image and Likeness Practice Group, and Hayley Wells, an employment and litigation attorney, who also leads the firm's alcoholic beverage law practice group.

Locklear initiated the talk by introducing Rylee, who has been living and traveling in a converted transit van for the past ten months. Rylee made a name for herself on the Internet as a social media influencer creating sponsored content for clothing companies, self-care products, camping...



Read Full Story: https://news.google.com/rss/articles/CBMiUmh0dHBzOi8vd3d3Lmpkc3VwcmEuY29tL2xl...