A proposed class action alleges Tripledot Studios Limited has advertised false price discounts for in-game purchases in its casino-style mobile game Blackjack.
The 20-page first amended complaint says that although Blackjack, one of the top blackjack games available in the Apple App Store and Google Play Store, is free to download and play, Tripledot reaps “massive profits” by selling in-app chip bundles costing anywhere from $1.99 to $99.99. In marketing these chip bundles, however, Tripledot has advertised false former prices to induce players into believing they must take advantage of a purportedly special sale price, the case claims.
Per the suit, Tripledot has used strikethrough pricing and certain statements to trick Blackjack players into believing they were benefitting from limited-time promotions that increased the value of their in-game purchases. For example, the case relays, a $4.99 bundle may have 70,000 chips with a strikethrough line over that number, and display in larger numbers 100,000 as the current sale deal. The intended message, the case explains, is that the chip bundle typically contains only 70,000 chips for a certain price but is now being offered with more chips at the same price.
“These purported savings were false, however, because the stricken purported original pricing that these ads referenced were fabricated,” the filing says.
Although the purported special offers for in-game chip bundles ran for “months or longer,” at no point, let alone...
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