A new class action lawsuit alleges Unilever falsely advertises its SmartyPants children’s vitamins as containing the same fiber content as certain fruits and vegetables.
Plaintiffs Tinamarie Barrales and Latonya Wright filed the SmartyPants class action complaint against Conopco on Dec. 15 in New York federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, Unilever sells two types of SmartyPants children’s vitamins that claim to provide as much fiber as fruits and vegetables.
The Fiber & Veggies vitamins are marketed as containing the same amount of fiber as three cups of kale, four prunes or one cup of broccoli, the class action claims. The Multi & Fiber vitamins are advertised as having the same fiber content as two cups of broccoli, the lawsuit says.
However, the plaintiffs allege that these claims are false and misleading because the vitamins only contain soluble fiber, while fruits and vegetables contain both soluble and insoluble fiber.
Soluble fiber helps slow digestion, decrease cholesterol and lower blood sugar, while insoluble fiber aids bowel movements and prevents constipation, the lawsuit claims.
The plaintiffs argue that Unilever’s...
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