For Immediate Release:

Contact:
Moira Colley 202-483-7382

Less than one hour after receiving a letter from PETA demanding that Naadam stop falsely advertising its cashmere products as “cruelty-free”—given that it sources cashmere from producers that use a process that typically involves painfully tearing out goats’ hair with sharp metal combs and eventually sending them to slaughter—the company removed the claims from its site. In response to PETA’s letter, CEO Matthew Scanlan wrote the following:

Confirming that the below statements have been removed from the below pages:

• “Responsible and cruelty-free. From hand combing to providing veterinary care, we promote ethical conditions for the animals behind our raw materials.”
• “We treat our goats the way we want to be treated: responsibly, with love, and without cruelty.”
• https://naadam.co/pages/soft-stuff (this is an old page so I turned it off completely as well as removed the text)

Please find a statement below from PETA Executive Vice President Tracy Reiman:

“Removing false claims about the hair torn from goats’ skin is right to do, but Naadam must now stop selling goods that involve cruelty towards animals and switch to selling items made of luxurious animal-free materials instead.”

New York — Because Naadam sources cashmere from producers that use a process that typically involves painfully tearing out goats’ hair with sharp metal combs and eventually sending them to slaughter, PETA fired off a letter to the retailer...

Read Full Story: https://news.google.com/rss/articles/CBMib2h0dHBzOi8vd3d3LnBldGEub3JnL21lZGlh...