“This lack of guidance makes things confusing for advertisers and also opens up the potential for public health harms, such as youth being targeted with messaging or the spread of misinformation and false claims. ”
There is a stark contrast between the U.S. and Canada in how cannabis is regulated. Most notably, the government of Canada legalized the drug at the federal level several years ago. In the U.S., however, cannabis remains illegal at the federal level, even as 37 states now have legalized it for medical and/or recreational use.
And when it comes to policies regulating cannabis advertising and marketing, the two countries are even further apart, according to the findings of a new UB study that compared cannabis marketing policies in Canada and among U.S. states.
In fact, most states do not address many of the cannabis advertising activities that are prohibited in Canada, the study, published in the journal Cannabis and Cannabinoid Research, found. There are 11 illegal advertising tactics — such as glamorization and testimonials — in Canada’s policy that are not specifically addressed in any of the state policies in the U.S.
“The United States has inconsistencies compared to Canada when it comes to cannabis marketing and advertising regulations. While Canada has a federal Cannabis Act that provides structured guidance for those in the cannabis industry to communicate about the product in a way that protects vulnerable populations, many states in the U.S. tend to be...
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