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Molson Coors Beverage Co. has agreed to a $9.5 million class action lawsuit settlement to resolve claims its Vizzy hard seltzer products were misleadingly labeled as having “antioxidant vitamin C from acerola superfruit.”
The settlement class is made up of anyone who purchased any Vizzy hard seltzer beverage in the United States between Jan. 1, 2020, and March 10, 2023, except for the purpose of resale.
Molson Coors allegedly fortified its Vizzy products with an “insignificant amount” of vitamin C, according to one of three class action lawsuits taking issue with the product. The company then labeled and advertised Vizzy as containing vitamin C from a “superfruit.” The plaintiffs say this marketing is misleading and dangerous.
Molson Coors is a beverage company that produces many popular alcoholic beverages, including those from brands such as Blue Moon, Hamm’s, Topo Chico, Coors and Foster’s, among others.
The company has not admitted any wrongdoing but has agreed to settle the claims for $9.5 million.
Class members who file a valid and timely claim will receive a cash payment for any product they purchased:
The maximum possible payment for consumers who submit a claim without proof of purchase is $15 per household.
Each claimant who files a valid claim is expected to...
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