Wata Games and Heritage Auctions, which grade, seal, and sell retro video games, are defending themselves in a lawsuit that alleges the companies artificially inflated the price of the retro gaming market, and lied to customers.
In May, a lawsuit was levied against Wata Games and Heritage Auctions claiming that the companies worked together to artificially increase the value of graded games, encouraging others to purchase Wata’s services. This includes those with interests in the companies bidding on and purchasing games for hugely inflated sums – into the millions.
These sales were allegedly advertised and promoted by the companies to claim the value of graded games was actually higher than the true market value. This promotion includes one of the interested parties taking a Wata-graded copy of Super Mario Bros. to the show Pawn Stars and asking for $1 million.
However, a deep dive into the lawsuit by Karl Jobst has revealed that the litigation does not only cover this artificial market inflation but also false advertising. As a result of its promotional efforts, Wata Games saw huge increases in the number of people wishing to have their games graded and valued.
This was the aim of the campaign. However, Wata failed to keep up with orders and far surpassed the wait times listed on its website. Some customers were reportedly left waiting months before receiving their games, with no delays communicated to them.
The pricing model is confusing but wait times currently listed...
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