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A watchdog group has ruled that some of T-Mobile's recent advertising claims aren't verifiable and should be adjusted.

• In response to complaints from AT&T, the National Advertising Division has now reviewed the situation and has come to its own conclusion.
• The NAD found some T-Mobile claims about competitor price hikes and satellite coverage to be exaggerated or unsubstantiated, while others were reasonable and supported.
• Unsurprisingly, T-Mobile has clarified plans to appeal the decisions it disagrees with.

It’s no secret that AT&T and T-Mobile’s rivalry has intensified significantly over the last half year or so. AT&T not only unveiled an ad campaign around T-Mobile’s so-called Un-Truths late last year, but it also sued its rival over T-Mobile’s new Switching tool, and it even brought complaints of false advertising to the National Advertising Division (NAD). The NAD has now officially responded to the complaints, agreeing that T-Mobile might have gone a bit too far with some of its recent claims.

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