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What 1,500 videos tell us Why calm loses in an attention economy Cure claim on Tuesday, sales pitch on Wednesday What the data tells us we should do differently In the 18 days between April 24th...
Helium is often heralded as one of the largest success stories in the Web3 space, even landing a coveted article in The New York Times earlier this year. Since 2019, the decentralized wireless network service, which bills itself as a peer-to-peer network for the Internet of Things, has touted rideshare company Lime as one of its marquee clients, claiming the company uses its service to geolocate rentable escooters. There are numerous mentions of this partnership on its website, along with the presence of Lime's company logo, and in press coverage with various news outlets.
There's just one problem: That partnership never really existed.
"Beyond an initial test of its product in 2019, Lime has not had, and does not currently have, a relationship with Helium." Lime senior director for corporate communications Russell Murphy said to Mashable.
According to Murphy, there was a "brief test of [Helium's] product that didn’t last beyond a month or two" in the summer of 2019. There has been no contact between Helium and Lime since then. Details surrounding what the test actually entailed are unclear, as Helium's primary contact at Lime left the company more than two and a half years ago. However, Murphy says that, as a condition of the trial, Lime had requested that its name not be used by Helium in promotional material.
On Helium's website, Lime is featured prominently, alongside Salesforce, as one of the biggest companies that uses Helium's service, and certainly the biggest in...
What 1,500 videos tell us Why calm loses in an attention economy Cure claim on Tuesday, sales pitch on Wednesday What the data tells us we should do differently In the 18 days between April 24th...