Last week, after years of inaction, the FTC announced that new revisions are coming to American greenwashing laws. Also, Prada ended its CEO search, appointing an ex-Dior executive to the role. And the ports on the West Coast finally cleared up — but now business to those ports is dropping fast. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and to the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter
New greenwashing guidelines coming from the FTC
On Wednesday, the Federal Trade Commission voted to review the Green Guides, a series of guidelines for truth in advertising around sustainability and an early attempt to prevent greenwashing. The guides haven’t been updated since 2012.
The revision is much needed. While the FDA has strict regulations about what terminology companies can use around food, fashion, along with other consumer products, has long been left unregulated. This has led to years of greenwashing, making false claims of sustainable practices and even pegging medicinal benefits to clothing, which have pass unscrutinized.
But as other consumer protection agencies outside the U.S., in places like Norway and the Netherlands, begin to crack down on greenwashing, the FTC seems poised to take the U.S. down the same path. The vote was unanimous.
The next steps will involve the FTC seeking public comment on the guides. Notably, the push for...
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