Welch’s falsely advertises its fruit snacks as containing no preservatives, according to a class action lawsuit filed Nov. 9 in California federal court.
Plaintiffs Matthew Sinatro and Shane Winkelbauer filed the Welch’s class action lawsuit against Welch Foods Inc. and Promotion In Motion Inc. over what they describe as an “egregious” breach of trust.
Sinatro and Winkelbauer note that Welch’s is “one of the most iconic and trusted brands” that produces fruity snacks and beverages enjoyed by generations of children.
Consumers trust the Welch’s brand to make accurate claims about its products. However, the class action lawsuit claims the company labels Welch’s fruit snacks as containing “No Preservatives” even though the snacks contain the preservatives citric acid and lactic acid.
The plaintiffs note that Welch’s employs teams of food scientists who should be aware that citric and lactic acids are recognized as preservatives.
“Welch’s ignores the weight of authority, food science, and industry practice related to preservatives, because its false declaration of ‘No Preservatives’ drives sales and profits,” the...
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